This Is Marketing by Seth Godin is a book that I think is essential right now for those who are doing marketing. Not because it contains a lot of new knowledge or contains any tips to help you become better, but it is a way of thinking from the author with the desire that marketers can see their customers. more from a psychological perspective, seeing what they want, looking for words that serve them better than seeing them from a demographic perspective: gender, age, location. ..
This Is Marketing: You Can’t Be Seen Until You Learn to See
This book is the knowledge compiled by Seth Godin from many other books such as Crossing the Chasm by Geoffrey Moore, Story-Driven by Bernadette Jiwa, The Innovator’s Hypothesis by Michael Schrage, Permission Marketing by the author, and more. All of this knowledge is summed up and put together into a whole in which all are harmoniously interwoven and are guided together by Seth Godin’s grand vision that is towards customers and wants to serve them best by making a difference with products positioned for the right group of customers.