The Social Animal talks about human behavior and how people can be persuaded to do anything. Aronson revises this book every four years since it was first published in 1970 to keep up with new ones.
The core principle that the book wants to emphasize is this: As you deeply understand human behavior, you can change the circumstances and the environment to improve yourself and others.
This is a book on social psychology by Elliot Aronson, and it is the one that inspired me so much to pursue psychology.
Read “The Social Animal” to understand yourself, understand people, understand that we are all just emotional creatures, social, biased and very similar only!