The SMM profession is gaining popularity. In the era of the Internet, it’s not just news – the purchase of goods and services goes online, and browsing your favorite sites becomes a daily routine. In this regard, organizations pay special attention to working with the audience and their brand in the virtual space. So, marketing in social networks is becoming a powerful tool for business growth: building and improving the image, increasing sales.
The effective work of an SMM specialist largely depends on the SMM tools that he owns. Trends are changing, social networks are updated, the newest services appear, and cool no-log VPN is developing. A competent SMM specialist must continuously improve his skills and development using various SMM services to create high-quality catchy content. In the selection below, only the necessary, relevant, and applied in practice. The listed options are suitable for both beginners and experienced ones. The most important thing is that you can easily download any program, and your work will be accelerated several times.
What does SMM mean?
Before we start with the selection of applications, let’s find out what SMM is. An SMM manager is a specialist who works in social networks to promote brands, brands, companies, projects, individual objects, or individuals. The purpose of his work is to build loyalty among the target audience, both direct and indirect.
An SMM manager is obliged to keep abreast of the latest SMM news, know about trending SMM products, be well versed in modern advanced ones, use juicy VPN with no logs, and innovative SMM tools. Experts note that an SMM manager’s profession is not limited to a physical presence on social networks and the ability to like. The profession of an SMM manager is complex, as it combines the functions of many professions: first of all, a marketer, an SEO optimizer, an analyst, an economist in the field of budgeting, and also an IT specialist. Now you know perfectly well what SMM is in digital marketing, so let’s move on to programs.
To become an SMM specialist, you can enroll in a social media marketing course and learn more about it.
Top 2021 Social Media Marketing Tools
Hootsuite
Hootsuite is a content management application for social networks, Facebook, Twitter, Instagram, YouTube, Google+, Linkedin, and WordPress. It is worth noting that these applications do not work without a VPN in some countries, so install the server before starting. Hootsuite allows you to maintain up to 50+ personal profiles and groups, providing automation of basic processes – from regular automatic posting to tracking subscribers’ reaction. The service can be tested for free for 30 days by sending up to 30 posts to 3 connected profiles through your account. As part of a paid subscription, unlimited posting scheduling is available. The software product is suitable for both companies and active users of social networks. Marketers and group owners can use the service as a content marketing, cross-posting, and analytics tool.
VPN
By themselves, neither IP address nor geolocation is bad things. But those inconveniences and restrictions that can be imposed on the user with their help are not encouraging. Fortunately, a no-log VPN is very helpful in getting rid of these restrictions. It masks your current IP address and routes requests through another one tied to a different location. Sitting, for example, in China, you enter as if from Canada, and all advertisements and blocking aimed at China do not affect you in any way. Also, with the help of VeePN, you can register many accounts in different social networks without being subject to spam blocking. Another advantage of a VPN with no logging is that it opens access to sites for a specific region.
Facebook Power Editor
Facebook Power Editor: Use it to create your posts and analyze data. Examine your costs, reach, impressions, clicks, CPM, CPC, CTR. All in all, anything you can check to work on improving your campaign. With Facebook Power Editor, you can easily copy and rename your campaign/ad group/ad instead of renaming each individually. Example: You have installed an iOS app ad with thirty-six groups containing two ads each. With this feature, you can easily copy a campaign and rename all 36 groups and 72 ads in less than 2 minutes via the interface. If you notice that you cannot use Facebook, we advise you to set VPN no logging.
Google Analytics
Google Analytics is a tool that allows you to evaluate advertising campaigns and optimize budgets. Through Google Analytics, you can track a site or mobile application: see where users came from, how old they are, what devices they use, what they do, and how long they are on the site. Google Analytics features:
- Allows you to track trends.
- Provides information about the source of visitors (from which pages they go) and their behavior on the page.
- Gives an understanding of how to convert visitors to buyers and customers.
- It tracks where and why users leave the page.
- Shows what requests visitors find the site for.
- It shows which traffic channel brings more revenue.
- It gives a list of the most popular pages on the site.
- Allows you to control the effectiveness of advertising campaigns.
- It gives insight into what content is driving users to action or grabbing attention, and more.
Google Analytics allows you to develop a resource based on the service’s data and track the marketing campaign’s effectiveness.
Bitly
Bitly is a link shortening service founded on February 12, 2008. Here are some exciting features:
- If different people request processing for the same link, Bitly will give them the same shortened URL.
- Let’s say you’ve been sent a shortened link from Bitly. But you are not sure if it is safe. To see a page’s preview, you need to put a “+” sign after the shortened link – so you don’t have to go to the website.
The project not only offers free URL processing services but also paid subscriptions for customers. Optionally, you can request a customized client that will be tailored to the needs of your business.
SocialMention
SocialMention is one of the most powerful platforms for free search and analysis of information on social networks. The system looks for mentions in selected services or all at once. It also offers sentiment analysis for mentions, related keywords, popular sources, and more. Data can be exported or configured to receive it by email. SocialMention searches over 100 social media, including networks, social bookmarking, blogs, forums, social services, and more.
To sum up..
Social media is fun but not always safe. To protect yourself from intrusive ads, blocking, and illegal use of personal data, you can use a VPN. It masks your IP address, thereby removing all restrictions imposed on the area where you are. If you have blocked access to any Internet resources in your country or are traveling to a country where you have not been before and where there may be problems with the Internet, it is better to get a VPN in advance not to rack your brains later. Moreover, VPN from trusted services is safe and does not affect the operation of the device on which it is installed.