Measure what matters: OKRs, the simple idea that drives 10x growth
Measure What Matters is a book # 1 New York Times Best seller – The New York Times consistently ranks good books. The author of the book is one of the early investors of Google, a former senior Intel. In Vietnam, the person who wrote its preface is also the founder of an excellent technology services corporation (MOG).
This book captures the “Do something important” approach that Intel gave birth to, and Google is the company that does it best. Bill Gates also used it for the Gates Foundation, famous singer Bono also used it for his global community campaigns. Surely it will hide what is considered the most effective.