ORM employs strategies that ensure users find the right content when they search you on the net. When online reputation management is done well it helps maintain a balance of the right and any damaging information. It also goes a long way to counter any misleading and overblown news and trends, thus helping you maintain a good image of the brand.
Is Online Reputation Management Necessary for my Business?
Why should a small or medium business care about its online reputation? You may think that the size of your business can not raise any concern to online users. However, there are reasonable chances that potential and existing clients will search your brand for any of the following reasons.
- Searching for products, and services
- Users searching for relevant information when preparing for a job interview
- Seasoned employees searching to share on professional opportunities
As such, it’s imperative to care what online conversations are published about your brand. Should a user tarnish your brand online, chances are that your products and services will get an ill reputation, therefore, affecting your business in the long run.
It is crucial to care about the conversations that users spread about your brand so that you can correct where necessary and make adjustments. A few years ago, organizations were selling products to a passive online audience where the interaction between the buyer and the seller was very minimal. This was so because only the seller seemed to have had the power to control the space, and the client didn’t have much of a say online. Not so anymore.
Today, many firms are actively engaging their clients. As firms try to make their profits in a cut-throat competition, websites have allowed for user-generated content. If this feedback is well used it can help brands improve their products and services.
Users will post positive feedback and reviews that can influence other users to buy from your firm. However, this does not have to be the case with negative publicity. And because bad news tends to spread like a bush fire, online reputation management services come in to help you put it in check.
Guidelines for Online Reputation Management
Search engine optimization is generated from algorithms
Google algorithms work by searching out businesses’ web pages that have the keywords a user has typed, then assigns a specific rank to each page. Several factors determine how the results rank, including the number of times the keywords and phrases appear on the page. The best links regarding a user’s search appear further up the result pages.
Avoid engaging with detractors
You should never reply to, post comments to anyone who writes ill posts about your brand online. Silence is also a weapon. Instead, you can engage them offline by calling them or asking them to appear in person if it’s possible or if you think it’s worth it. Choosing silence denies the detractor an opportunity to engage with you, thus they don’t get a chance to twist your truth into something damaging.
Hit back at illegitimate attackers
Sometimes, a bad turn deserves another. Some users might deliberately tarnish your brand for no reason. There’s nothing wrong with taking the next step like reporting them to the relevant authorities or sacking them if they’re your employees. Business firms have sacked workers who posted negative comments about the employer’s brand. If you allow users to get away with posting damaging posts about you, chances are that they’ll do it again.
Publish your success story
The great services you offer will only bear more fruits if you go public by publishing it online. Enhance positive online reputation by refreshing your website with positive and accurate content of your brand. You can post videos on YouTube, write blog posts, and join other social media platforms that helps you meet and share your success story. As you grow, you should have a content publication team for long-lasting effective results.
Maximize social media
Online reputation management is most effective when you couple it with social media. The content team can control what is displayed on these platforms. When social media content is well manipulated, it can help your site to rank well in search engines. Additionally, every brand should strive to maintain a professional business profile on Twitter and Linkedin. These are crucial tools in achieving a good online reputation.
Protect your brand and employees privacy
Be in control of the private and confidential information of your business and workforce. Any information that gives away personal data to the public should be deleted from the site. Doing this protects you from exposing any private and sensitive information that can be used to tarnish your name and brand.
What you post online forever remains there
Just like books don’t forget, the internet never forgets a thing. Whatever you post online forms part of your online image for good. Search engines are oblivious of time. Outdated data and negative reviews can be ranked by the engine so long as it’s relevant to a user’s search. With this in mind, it is crucial to be in control of online content regarding your brand.
How does online reputation management help?
ORM helps a brand to build strategies on online conversations and content. ORM assists in content creation, use of effective keywords, among other things. ORM services help you to realize greater profit margins because more people will be attracted to your brand. It builds trust among your clients. People love to be associated with brands that have a good online reputation. When they have a satisfying experience they are likely to come back again or even refer and recommend others.