Hit Refresh: The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone
Hit Refresh is a smart approach not only for Microsoft, but for any company that wants to be successful in the digital age. The computer industry has never been more complicated than it is now. Today, many of the big companies besides Microsoft are innovating – that’s Google, Apple, Facebook, Amazon and others. There are outstanding users around the world, not just in the United States. The personal computer (PC) is no longer the only computing device, or even a primary device with which most users interact.
Despite all this rapid change in the computer industry, we are still at the beginning of the digital revolution. Take artificial intelligence (AI) as an example. Think of all the time we spend manually organizing and doing daily activities, from planning meetings to paying bills. In the future, an artificial intelligence assistant will know that you are on the job and need ten minutes of breaks, and then it will help you get things done with high priority on your to-do list . Artificial intelligence is in the process of perfecting to make our lives more productive and creative.