Good to Great was first published in 2001 and has sold millions of copies. The book ranks 66th among Amazon’s bestsellers and tops the Management and Leadership category.
Good to Great: Why Some Companies Make the Leap…And Others Don’t
How do good, average, or even bad companies achieve lasting greatness? Jim Collins and his colleagues spent more than 5 years researching to find the answer to this problem.
They pick a list of excellent companies that have made the big leap and have maintained that performance for at least 15 years. The study found that, after the leap, these companies generated about seven times as many cumulative returns from stocks as ordinary stocks and twice as big as big companies like Coca-Cola, Intel, General Electric, or Merck.
The research team went on to compare these companies with those that didn’t reach greatness to find out where the differences were. After about 15,000 hours of project work, reading 6,000 articles, and creating over 384 million bytes of computer data, they discovered the decisive factors that make greatness.