Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
The essence of the Blue Ocean Strategy is value enhancement coupled with convenience, low cost and reduced cost. It forces companies to leap in value, delivering a dramatic increase in value for both buyers and themselves. “When you read this book, you will no longer find the competition as difficult as before. Kim and Maulborgne have developed a convincing model of applying strategies according to the creative method, rather than the method of winning. As previously stated, their emphasis on value innovation and commitment to the benefit of investors is enough to make Strategy Blue Ocean a business book. every CEO as well as every MBA student should read.
This will be the economic stub that makes you ask yourself again about everything you know about the conditions for strategic success, because, in it, W. Chan Kim and Renée Mauborgne have pointed out that, in as most companies compete with each other in such narrow “red oceans,” a competitive, head-to-head strategy is increasingly unlikely to produce profitable growth in the future. This is a book written to change the strategic thinking for directors and business leaders with a simple strategy: swim in the wide stream of water. Companies struggling to compete in the red ocean will probably do better if they learn and follow the “Blue Ocean Strategy”.