Big Data Marketing: Engage Your Customers More Effectively and Drive Value
Big Data Marketing: Engage Your Customers More Effectively and Drive Value provides a strategic roadmap for executives who want to dispel chaos and start creating competitive advantage and top growth. Using practical examples, non-jargon, downloadable references, and humorous voice, Big Data Marketing will help you discover data-driven marketing solutions with Five-step plan for handling big data arguments. Big data marketing reveals patterns in consumer behavior and proven ways to improve customer experience. Make the most of these insights to ensure the success of your business.